Privacy policy

Effective Date: September 6, 2026

At Imagination Station Toys & Books, we respect your privacy and take the protection of personal information seriously. This Privacy Policy explains how information may be collected, used, disclosed, and protected when you visit our website, place an order, create an account, or communicate with us.

By using our website, you acknowledge the practices described in this Privacy Policy. If you do not agree with these practices, please discontinue use of the website.

1. Information We Collect

The information we collect depends on how you interact with our website and services.

Information You Provide to Us

When you place an order, create an account, contact us, or otherwise interact with our store, we may collect information such as:

  • Full name

  • Billing address

  • Shipping address

  • Email address

  • Telephone number

  • Order and purchase information

  • Payment and transaction information

  • Account information, when an account is created

  • Messages or other information you provide when contacting customer support

We use this information only as reasonably necessary to operate our store, provide services, and respond to your requests.

Information Collected Automatically

When you browse or use our website, certain technical information may be collected automatically. Depending on the website features and technologies in use, this may include:

  • IP address

  • Browser type and version

  • Device type

  • Operating system

  • Pages or products viewed

  • Date and time of website access

  • Referring website or source

  • General website usage and interaction information

This information may help us understand how visitors use our website, maintain security, troubleshoot technical issues, and improve website performance.

2. How We Use Personal Information

We may use personal information for legitimate business purposes, including:

  • Processing, fulfilling, and delivering orders

  • Sending order confirmations and shipping updates

  • Providing customer service and responding to inquiries

  • Processing payments and maintaining transaction records

  • Detecting, investigating, and helping prevent fraud or unauthorized activity

  • Maintaining and improving our website

  • Improving our products, services, and customer experience

  • Maintaining website security and protecting our business and customers

  • Complying with applicable legal, tax, accounting, and regulatory obligations

  • Sending marketing communications when permitted and where you have provided the appropriate consent or preference

We do not use personal information for purposes unrelated to our business operations unless permitted or required by applicable law.

3. Payment Information

When you make a purchase, payment information is processed through the payment services available through our ecommerce platform and/or third-party payment providers.

We do not intentionally store complete payment card numbers or security codes on our own systems.

Payment providers may process payment information according to their own privacy policies and security practices.

For your protection, never send complete credit card numbers, passwords, or other sensitive payment credentials to us through email or ordinary customer-support messages.

4. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, and similar technologies to provide essential website functionality and understand how visitors interact with our store.

These technologies may help us:

  • Keep items in your shopping cart

  • Remember certain preferences

  • Maintain website functionality

  • Understand website traffic and usage

  • Improve website performance

  • Support website security

  • Provide relevant website features and, where applicable, marketing functionality

You may be able to control cookies through your browser or device settings.

Disabling certain cookies may affect the functionality of portions of our website.

Third-party services used on our website may also use cookies or similar technologies according to their own policies.

5. How We Share Personal Information

We do not sell or rent your personal information as a standalone customer list.

We may share information when reasonably necessary to operate our business and provide services to you.

Depending on how you interact with our store, information may be shared with trusted service providers such as:

  • Payment processors

  • Shipping and delivery providers

  • Website and ecommerce technology providers

  • Hosting and technical service providers

  • Fraud prevention and security services

  • Customer support and communication services

  • Analytics or website-performance providers

  • Professional advisers

  • Government agencies, courts, regulators, or law enforcement when required or permitted by law

Service providers generally receive only the information reasonably necessary to perform the services they provide.

6. Shipping and Order Information

To fulfill your purchase, certain information—such as your name, delivery address, contact information, and order details—may need to be provided to shipping or delivery providers.

This allows your order to be properly prepared, shipped, tracked, and delivered.

7. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, misuse, alteration, disclosure, or destruction.

However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.

For this reason, while we take reasonable precautions, we cannot promise absolute security of information transmitted to or through our website.

8. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide our services, maintain business and transaction records, resolve disputes, enforce agreements, and meet applicable legal, tax, accounting, or regulatory requirements.

The length of time information is retained may vary depending on the type of information and the reason it was collected.

9. Marketing Communications

If you choose to receive promotional communications from us, we may use your contact information to send information about products, promotions, store updates, or other marketing communications.

You can unsubscribe from marketing emails at any time by using the unsubscribe option included in the communication or by contacting us.

Even if you opt out of promotional communications, we may still send transactional or service-related messages, such as order confirmations, shipping updates, or important information concerning your purchase.

10. Your Privacy Choices and Rights

Depending on where you live and the privacy laws that apply to you, you may have certain rights regarding your personal information.

These may include the ability to:

  • Request access to certain personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of eligible personal information

  • Opt out of certain marketing communications

  • Withdraw consent where processing is based on consent

  • Exercise other rights provided by applicable privacy laws

Privacy rights vary by state and circumstance, and some requests may be subject to legally permitted exceptions.

To make a privacy-related request, please contact us using the information provided below.

We may need to verify your identity before completing certain requests to help protect your information from unauthorized access.

11. Children's Privacy

Our website sells toys and books and is intended for use by a general audience.

We do not knowingly request or intentionally collect personal information directly from children in violation of applicable children's privacy laws.

If you believe that a child has provided personal information to us in a manner that may violate applicable law, please contact us so that we can review the situation and take appropriate action.

12. Third-Party Websites and Services

Our website may contain links to websites, applications, payment services, social platforms, or other services operated by third parties.

We are not responsible for the privacy practices, security, or content of third-party websites that we do not control.

When you leave our website or interact with a third-party service, we recommend reviewing that provider's privacy policy to understand how it handles your information.

13. US Privacy Information

Because Imagination Station Toys & Books operates in the United States, privacy rights and obligations may vary depending on the state in which a customer resides.

Certain US states provide residents with additional privacy rights concerning personal information. Where applicable, we will handle verified privacy requests in accordance with the laws that apply to the requesting individual and our business.

This Privacy Policy does not create rights beyond those provided by applicable law.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, website features, technology, or applicable legal requirements.

When we make changes, we will publish the revised policy on this page and update the Effective Date shown at the beginning.

We encourage customers to review this page periodically for updates.

15. Contact Us

If you have questions about this Privacy Policy, your personal information, or our privacy practices, please contact us:

Imagination Station Toys & Books

Business Address:
3302 N Roosevelt Blvd
Key West, FL 33040
United States

Phone: +1 (305) 294-1852

Email: support@toyskeywest.com

Customer Service Hours — Eastern Time (ET)

  • Monday–Thursday: 10:00 AM–6:30 PM

  • Friday–Saturday: 10:00 AM–7:00 PM

  • Sunday: 10:00 AM–5:00 PM

We are committed to handling personal information with care, transparency, and reasonable security practices while providing our customers with a reliable and straightforward shopping experience.