Privacy policy

Imagination Station Toys and Books

At Imagination Station Toys and Books, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, place an order, or interact with our services.

This policy is designed to comply with applicable UK privacy standards, general e-commerce best practices, and Google Merchant Center requirements for transparency and customer trust.

1. Who We Are

Imagination Station Toys and Books is an online store offering toys, books, and related products to customers in the United Kingdom and other supported regions.

Business Contact Information:
📍 Address: 3302 N Roosevelt Blvd, Key West, FL 33040, United States
📞 Phone: +1 (305) 294-1852
📧 Email: support@toyskeywest.com

2. Information We Collect

We may collect the following types of personal information:

Information You Provide Directly

  • Full name
  • Billing and shipping address
  • Email address
  • Phone number
  • Payment details (processed securely through third-party payment providers)
  • Order history
  • Messages sent to customer support

Information Collected Automatically

When you browse our website, we may automatically collect:

  • IP address
  • Browser type
  • Device type
  • Pages visited
  • Time spent on pages
  • Referral source
  • Cookies and similar technologies

3. How We Use Your Information

We use your information to:

  • Process and deliver your orders
  • Provide customer support
  • Send order confirmations and shipping updates
  • Process refunds and returns
  • Improve website performance and user experience
  • Detect fraud or unauthorized activity
  • Comply with legal obligations
  • Send promotional emails (only where permitted or with consent)

4. Payment Information

We do not store your full payment card details on our servers. Payments are processed securely through trusted third-party payment processors using encrypted technology.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Keep your shopping cart active
  • Remember preferences
  • Analyze traffic and website performance
  • Improve functionality
  • Support advertising and remarketing (where applicable)

You may manage or disable cookies through your browser settings. Some website features may not function properly without cookies.

6. Sharing Your Information

We do not sell your personal information. We may share limited data only with trusted third parties necessary to operate our business, such as:

  • Payment processors
  • Shipping and delivery partners
  • Website hosting providers
  • Analytics providers
  • Fraud prevention services
  • Legal authorities when required by law

All service providers are expected to handle your information securely.

7. Data Retention

We retain personal information only as long as necessary to:

  • Complete transactions
  • Provide customer service
  • Maintain required business records
  • Meet legal, tax, or regulatory obligations
  • Resolve disputes and enforce agreements

8. Data Security

We take reasonable technical and organizational measures to protect your personal information, including:

  • SSL-secured website connections
  • Restricted access to customer data
  • Secure third-party payment systems
  • Monitoring for suspicious activity

However, no online transmission or storage system can be guaranteed 100% secure.

9. Your Privacy Rights

Depending on your location, including the United Kingdom, you may have rights to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Object to certain processing
  • Withdraw consent for marketing communications
  • Request a copy of your data where applicable

To exercise any rights, contact us using the details below.

10. Marketing Communications

If you subscribe to promotional emails, you may unsubscribe at any time by:

11. Children’s Privacy

We do not knowingly collect personal information directly from children under the age required by applicable law. Purchases must be made by adults or with parental supervision.

13. International Transfers

As we may use service providers in different countries, your information may be processed outside the UK. Where required, we take appropriate safeguards to protect your data.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Updates will be posted on this page with the revised effective date.

15. Contact Us

If you have any questions about this Privacy Policy or your personal data, please contact us:

Imagination Station Toys and Books
📍 Address: 3302 N Roosevelt Blvd, Key West, FL 33040, United States
📞 Phone: +1 (305) 294-1852
📧 Email: support@toyskeywest.com

Customer Service Hours:
Monday – Friday: 10:00 AM – 8:00 PM (Central Time – CT)